Madwire® is a digital marketing company that provides award-winning online marketing, website design, and SEO services to small businesses through their Marketing 360® digital marketing software platform.

To gain a more dynamic, customizable reporting environment, for v2 of Marketing 360®, the Madwire team chose the Amazon RDS Aurora Database. With a huge volume of customer data to collect and report upon, the team ran into some performance challenges.

Madwire engaged Percona to:

  • Carry out a database audit on their use of Amazon RDS Aurora
  • Provide recommendations on the best way to achieve faster response times from their SQL based reports
  • Provide online resources that help developers self-serve answers to many of their database concerns through the Percona Database Performance blog
-- Jeremy Gerk, Head of Application Development at Madwire:

“We learned a lot through developing Marketing 360® v2 and in working with the Percona consultant on database and query performance optimization. With the service that Percona offers, I’m not sure that we’ll ever have the need to hire our own DBA”