Brand Resources

This document is designed to help you access and understand how to apply Percona's brand consistently and effectively across all channels. These guidelines will provide the tools and direction needed to represent Percona's identity with clarity and impact. 

Brand Guidelines (PDF)

Color Cheat Sheet

Percona Logos

On this page you’ll find the official variations of the Percona logo, along with guidelines on how not to use them.

The logos are available in three formats:
 
Percona Logo - Full Colour
Percona Logo - Full Colour Dark Backgrounds
Percona - The Way is Open Dark
Percona - The Way is Open Light
Percona Logomark Only - One Colour
Percona Logomark Only - One Colour
Percona Logomark Only - Full Colour
Percona Logomark Only - Full Colour
Percona Logo - Vertical Full Colour Dark Backgrounds
Percona Logo - Vertical Full Colour

Colors

In our brand guidelines, it's imperative that designers prioritize contrast to ensure accessibility and readability across all materials. Whether selecting colors for text and background or choosing graphic elements, maintaining a clear and distinct contrast ensures our brand remains inclusive and impactful for all audiences.

Primary Colors

These are the main ones. The purple and the yellow are loud. Use them sparingly. No big swaths. Highlights, headlines, that sort of thing. Black and white give the canvas.

Tints

Using tints is acceptable for elements of UI, etc. They should never be used in place of our bold brand colors. For instance, on the logomark or in typography. Tints are for digital use only.

Technology Colors

Where Percona offers products and services that relate to other technologies, we have a color aligned with that technology. For accessibility purposes you should only use these colors with the accent color denoted by the circle or circles within each triangle.

Colored circles on each swatch denote complementary colors that pass at AA normal accessibility.

WCAG Level AA:

  • This level of conformance ensures that web content is accessible to a wider range of people with disabilities.
  • It includes criteria that address common barriers encountered by users with disabilities, such as those related to navigation, text alternatives, color contrast, and keyboard accessibility.
  • Meeting Level AA criteria improves the overall accessibility of the website and is the minimum standard recommended for most websites.
  • Websites that conform to WCAG Level AA are generally considered to be reasonably accessible.

WCAG Level AA:

  • This level of conformance represents the highest level of accessibility and includes additional criteria beyond Level AA.
  • Level AAA criteria are more stringent and cover a broader range of accessibility considerations, including those that address the needs of users with severe disabilities or specific assistive technologies.
  • Achieving Level AAA conformance requires a more comprehensive approach to accessibility and may involve additional time, resources, and expertise.
  • While conforming to Level AAA provides the highest level of accessibility, it may not be feasible or practical for all websites, particularly those with complex content or functionality.
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