Percona’s client, a renowned digital advertising platform, helps advertisers improve campaign performance through automated optimization and near-real-time reporting across multiple ad search providers.
Percona works with the company on:
The engagement delivered measurable improvements:
Anonymous
Technology
100+
Percona ExpertOps, Percona Monitoring and Management (PMM)
AWS RDS Aurora
The company provides a full range of digital advertising services, connecting brands, advertising networks, and partners seeking to monetize traffic. Its platform supports traffic management and monetization across a complex ecosystem of advertisers and media buyers.
With near real-time data processing requirements, the platform must handle high-volume workloads continuously. Automated campaign optimization and reporting are critical to demonstrating value to customers and partners. Without consistent access to timely data, customers may quickly shift to alternative providers.
Supporting this level of performance is a core requirement for the business. The company operates a scalable monetization platform designed to process large volumes of paid traffic efficiently. As data volumes continue to grow, maintaining performance and scalability becomes increasingly challenging.
However, database management is not a core focus for the internal development team. While data is central to the platform’s value, maintaining dedicated in-house database expertise was not cost-effective. The company needed a partner to take ownership of database operations while keeping pace with a fast-moving product environment.
The company engaged Percona to provide database expertise and ongoing support for its AWS-based infrastructure. Its systems run on AWS RDS Aurora, and ensuring consistent performance at scale required both operational support and performance visibility.
Percona Managed Services was implemented to provide continuous support across AWS RDS Aurora and ProxySQL environments. This includes proactive performance optimization, monitoring, and operational guidance.
Percona’s ExpertOps team oversees the company’s AWS database infrastructure, significantly reducing the operational burden on internal developers. This allows the engineering team to focus on building new data pipelines and product capabilities rather than maintaining infrastructure.
In addition, Percona ensures optimal sizing and configuration of RDS instances, helping maintain cost efficiency while delivering high performance.
The company also uses Percona Monitoring and Management (PMM) to gain visibility into database performance. This enables proactive optimization and informed decision-making before issues arise.
This approach ensures consistent performance, reliability during peak traffic, and the ability to meet customer expectations for real-time insights and reporting.
Results
The engagement delivered measurable improvements:
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