Google Cloud is working hard to market its unique benefits, hoping to capture a share of current and future digital transformation projects.
One of their newer innovations is Anthos, an enterprise hybrid and multi-cloud platform launched in April 2019, which lets users run applications from anywhere. Anthos is an attractive proposition that can help you accelerate application development and enable consistency across hybrid and multi-cloud environments. It is built on open source technologies, including Kubernetes, Istio, and Knative.
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Last year we identified an increasing number of companies adopting a hybrid cloud strategy to mitigate risk. This year, Percona’s Open Source Data Management Software Survey results saw the trend start to flatten, with 38% of companies responding that they utilize a hybrid approach compared to 41% last year.
Moving to the cloud is still a significant focus for all company sizes, as cloud companies make it as easy as possible to migrate. Many businesses are attracted by the possibility of ‘fully-managed services,’ lower hosting and license fees and reduced data center and hardware costs.
The number of companies using more ‘2 or more cloud providers’ also increased (in line with the trend of companies looking to mitigate their risk), going from just 10% in 2019 to 14% in 2020.
If you want to follow a multi-cloud strategy, but don’t just want to rely on the top two players, Google Cloud represents a great alternative.
Google also has some big names in its portfolio. Salesforce has an expanding partnership with Google and recently announced that they are working with them to simplify how organizations connect data across platforms, to help speed digital transformation.
Open Source and Open Cloud
Google believes cloud openness matters more than ever, as this leads to faster innovation, tighter security, and freedom from vendor lock-in.
Open Cloud is the idea that you should be able to use a common development and operations approach to deliver your applications to different clouds. Open source in the cloud gives your control over where you deploy your IT investments. For example, customers can use Kubernetes to manage containers and TensorFlow to build machine learning models on-premises and on multiple clouds.
Google also encourages its employees to engage with open source. According to data analyzed from the GHarchive.org dataset on BigQuery, in 2017, over 5,500 Google individuals submitted code to nearly 26,000 repositories, created over 215,000 pull requests, and engaged with countless communities through almost 450,000 comments. Googlers are active contributors to popular projects such as Linux, LLVM, Samba, and Git.
Security and Pricing
Google Cloud capitalizes on the same technology that underlies Google’s private global network. As a result, Google states that your data is protected and that it also meets rigorous industry-specific compliance standards.
Google Cloud also offers a range of pricing innovations aimed at giving customers increased flexibility. These innovations, such as per-second billing and sustained-use discounts, are intended to offer users a range of options that don’t lock them into potentially obsolete technologies.
Google Cloud Solutions
Google Cloud aims to help companies find solutions that modernize their IT, unlock business value, and enable them to participate fully in the digital economy.
Google Cloud’s technology and partners offer a range of flexible infrastructure modernization approaches. Once you’ve built your framework, you can leverage their technological innovation via a number of solutions:
- Virtual Machine (VM) Migration
- SAP on Google Cloud
- VMware as a Service
- High-Performance Computing
- Bare Metal Solution
- Windows on Google Cloud
- Data Center Migration
- Marketing Technology
Although Google Cloud might not be the leading cloud provider in the market, it has an impressive history of technological innovation, and a strong sense of market direction and future requirements.
Enterprises across multiple industries are taking advantage of Google’s technological advances, from embedded Artificial Intelligence and Machine Learning to Digital Assistant, Search, Maps, Voice, and more. All of these are seamlessly integrated into Google Cloud.
Additionally, to avoid vendor lock-in and minimize potential downtime, many customers are looking at strategies where their data is shared across multiple clouds. Google’s commitment to open source and open cloud may well prove an advantage in this environment.
As a proud Google Cloud partner, Percona is committed to providing innovative solutions that help you make the most of your Google Cloud investment. Our Managed Services team provides world-class expertise to help you manage this high-performance database in this environment.
Credit: Google Cloud information obtained from https://cloud.google.com/
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