Paper St. Media is a full-service internet marketing optimization company with more than a decade of experience delivering SEO, PPC, web analytics, and web design solutions for clients worldwide. With a reputation for high-quality, results-driven work, the company relies on a stable, high-performing database environment to power the digital marketing operations it runs on behalf of its clients.
As Paper St. Media's platform grew in complexity, the team needed to modernize an aging database infrastructure, migrate to a new hosting environment, and establish the high availability architecture their business required — all without the in-house database resources to do it alone. Working with Percona Managed Services since 2022, Paper St. Media achieved a stable, modern, and cost-efficient database environment built for scale.
Percona provided Paper St. Media with:
Paper St. Media
Marketing
50+
Percona Managed Services, Percona Monitoring and Management (PMM)
MySQL
As Paper St. Media continued to grow its client base and expand its service offerings, the database infrastructure underpinning its operations had not kept pace. The team faced a familiar challenge for lean, high-performing organizations: a complex and increasingly outdated database environment with limited in-house resources to manage it effectively.
The configuration and setup had grown difficult to maintain, and the company's existing vendor host presented a hard blocker — its limitations made it impossible to proceed with the MySQL upgrade the team needed. Without a dedicated database team, Paper St. Media was constrained in its ability to improve performance, ensure stability, or plan confidently for future growth.
Aramis Lopez, Database Manager at PSM, and B. Quinteros, Lead Project Manager, recognized that the path forward required both a technical overhaul and an experienced partner who could guide the process and provide the ongoing expertise the team lacked internally.
Paper St. Media turned to Percona for managed database services, bringing in the deep MySQL expertise and hands-on support needed to address the immediate challenges and build a stronger foundation for the future.
Percona began by assessing the existing environment and developing a High Availability Project to rebuild the architecture across Paper St. Media's clusters and establish a more resilient backup strategy. This work addressed the core stability and performance issues the team had been managing, and laid the groundwork for a more ambitious modernization effort.
Recognizing that the existing vendor host was a limiting factor, Percona worked with the Paper St. Media team to plan and execute a migration to the new host in parallel with the MySQL upgrade, moving the environment to a new hosting platform while simultaneously upgrading from MySQL 5.7 to MySQL 8.x. Percona Monitoring and Management (PMM) was implemented to give the team full visibility into database performance and health going forward.
With Percona embedded as a managed services partner, Paper St. Media was able to execute a complex, multi-part modernization without the risk and resource burden of managing it internally. The simultaneous vendor migration and MySQL upgrade, a project that would have been a significant undertaking for a team with dedicated database staff, was delivered without disruption to ongoing operations.
The rebuilt cluster architecture and new backup strategy provided the high availability and resilience the business needed, while the move to a new host and MySQL 8.x eliminated the technical debt and compatibility constraints that had been holding the team back. With PMM in place, Paper St. Media now has continuous visibility into the performance and health of their database environment.
Beyond the technical outcomes, the engagement gave the PSM team something equally valuable: confidence. With Percona providing ongoing managed services coverage, Aramis, Bernard, and the broader team can focus on delivering for their clients rather than managing database complexity.
Since engaging Percona in 2022, Paper St. Media has transformed its database environment from a complex, outdated liability into a stable, modern platform built for growth. The engagement delivered:
Percona Products and Services Used:
- Percona Managed Services
- Percona Monitoring and Management (PMM)
Paper St. Media is a full-service internet marketing optimization company with more than a decade of experience helping businesses grow through SEO, PPC, web analytics, and web design. Known for tailoring industry-leading solutions to each client's needs, the company combines deep marketing expertise with a commitment to measurable results.
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