With ever-changing data environments—such as the cloud—and data requirements, data maintenance, and management are becoming increasingly complicated. Data also exists in many forms, such as text, numbers, graphics, and video. After data are made meaningful, they become information, which is crucial to the operation of an enterprise.

Data governance ensures that:

- Stakeholder needs, conditions, and options are evaluated to determine balanced, mutually agreed enterprise objectives to be achieved through the acquisition and management of data/information resources.
- Direction is set for data/information management capabilities through prioritization and decision making.
- Performance and compliance of data/information resources are monitored and evaluated relative to mutually agreed-upon (by all stakeholders) direction and objectives.

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